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DTIC ADA143503: An Exploratory Analysis of the Relationship between Media Richness and Managerial Information Processing

by: Defense Technical Information Center

Publication date: 1984-07-01
Topics: DTIC Archive, Lengel, Robert H., TEXAS A AND M UNIV COLLEGE STATION DEPT OF MANAGEMENT, *MANAGEMENT INFORMATION SYSTEMS, *COMMUNICATION AND RADIO SYSTEMS, *INFORMATION PROCESSING, MANAGEMENT, DATA MANAGEMENT, INFORMATION TRANSFER, MODELS, MEDIA, SPEECH TRANSMISSION, TELECOMMUNICATIONS, BEHAVIOR, MICROCOMPUTERS, LEARNING, POSTAL SERVICE, TEXT PROCESSING, CONFERENCING(COMMUNICATIONS), DECISION MAKING, HUMAN RELATIONS, DATA BASES, ORGANIZATIONS,
Collection: dticarchive; usgovernmentmirrors; government-documents
Language: English
Item Size: 35.7M

A dilemma exists between technical information designers and students managerial information behavior. A richness model is proposed that uses the concepts of media richness and communication learning requirements to integrate the two perspectives. The concepts and model were tested in a four-stage research program, and they were generally supported. Managers tended to prefer rich, oral media when learning requirements were high and less rich, written media when learning requirements were low.

Addeddate: 2018-01-21 07:13:04
Collection_added: usgovernmentmirrors
government-documents
Foldoutcount: 0
Identifier: DTIC_ADA143503
Identifier-ark: ark:/13960/t5dc4gg65
Ocr_converted: abbyy-to-hocr 1.1.37
Ocr_module_version: 0.0.21
Page_number_confidence: 18
Page_number_module_version: 1.0.3
Pages: 73
Ppi: 300
Year: 1984